One week before Super Bowl XLIV in Miami Florida there
is already a hot controversy over two advocacy ads, one
of which was approved by CBS for airing, and the other
rejected.
Superstar college quarterback and soon to be NFL draftee,
Tim Tebow is at the center of this advocacy ad mess.
Known throughout the land as a devout Christian and
relentless proselytizer, Tebow and his mom are to be
featured in a television ad during the Big Game where
it is expected that the message will be a pro-life one.
It is not known how far the ad will go in the delivery of
this screed, but pro-choice advocates fear the intent of
the ad will be to one day have women scurrying back
into the gutters and the dark alleyways of America if
they have designs on ending an unwanted pregnancy.
The Tim Tebow Super Bowl ad is the work of Focus On
The Family, a divisive Far-Right political group known
to be virulently anti-anything in American life that smacks
of liberalism, feminism and tolerance of unhealthy lifestyle
choices.
Code for sinful homosexuality, of course.
The other half this advocacy ad mess is courtesy of
the aforementioned alternative community of perverted
sexual deviants. At least in the opinion of the Focus
On The Family folks. No doubt.
A gay dating site named Mancrunch.com – that
moniker doesn’t sound pleasant at all – had hoped
to run an ad during the Super Bowl.
Such an advertisement would surely have pleased all
of the manly men sitting in their man caves and drinking
cold beer on Super Bowl Sunday.
CBS rejected the “gay” ad and in turn sparked a hot
flame of protest that is only likely to burn more intensely,
the closer to game day.
There does seem to be an inequality here.
Why the acceptance by CBS of a controversial Super
Bowl ad that will be essentially pro-life, no matter how
circumspect, while the gay dating ad was flatly rejected
as not meeting the network’s broadcast standards.
In our opinion neither ad belongs on the airwaves on
Super Sunday.
The old unwritten rule was that precisely these kind
of controversial topics were not acceptable in advertisements
during major sporting events like the Super Bowl.
There are already enough ads in poor taste on television
during any normal weekday. Ads that give grandma and
grandpa a sour stomach.
The rightness or wrongness of abortion or a gay dating
enterprise for homosexual men is not the point here.
But is it really too much to ask that the viewing of the
big game not be destroyed by advertisements that make
the blood boil or the stomach churn?
The hot button issues mentioned above will still be there
long after the game is over and done with.
The Super Bowl is pure escapist fun.
That’s what it is supposed to be.
Hopefully CBS will see the error of their ways and cancel
the anti-abortion ad and allow television viewers across
America to enjoy Super Bowl XLIV in peace.
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